my story
Born and raised in Brussels, Belgium, I graduated in Communications in 2010 and worked in various fields since then. I interviewed some of your favorite artists and actors, I promoted film festivals, I worked as a copywriter, I wrote advice about family, lifestyle, beauty & fashion, and I even translated a couple of books!
Since 2016, I’ve been combining a few of my passions (music, words and languages) and started to establish myself as a music publicist. I’ve collaborated with many independent artists across the globe but also major and indie labels. I’ve actually even been hired full-time by one: I promoted the Weird !s Good’s roster for 3 years, also dabbing at booking, radio plugging, management and A&R’s tasks! In 2020, I made the decision to go back to freelancing: while still working closely with the label, it also allowed me to help way more unsigned acts on their journey.
I only work with artists I truly believe in and strive, with love and care, to use storytelling and my contacts to shine a light on their music. I will tailor the perfect PR campaign to bring both your songs and your personality forward, and create opportunities. Every stream, listener or reader is important! Whether it be meetings or a deal with majors, radio airplay, a sync placement, your next gig, building your team or simply seeking out new fans, running a PR campaign is laying the foundations that will lead you to the next step of your career.
wanna walk together for a while?
what people are saying
“Thanks for all the work you’ve put into the release. I’m seeing blogs tweeting about it and I know it has to do with the work you’ve done. The song has been featured on so many of them and it’s more than I could ask for!”
— jeremy passion
“Hands down best PR service I’ve ever worked with. Huge thank you to Alison for being so hands-on with everything and being a general boss lady! I would recommend her to absolutely anyone who’s looking to seriously release music.”
— onur
“I 100 percent recommend working with Alison on your next release. She is always professional and she delivers awesome results. Most importantly, she cares for the artists and she has a positive and calming energy!”
— katie mac
“Alison's professional and immensely supportive work ethic was absolutely wonderful! Her clarity, organisation and dedication make her so easy and warm to work with. She actually cares about your work and that's what makes it more special. I am beyond grateful to have her as a part of my journey and will definitely be booking again. She is one of a kind!”
— diamantina
“Working with Alison was absolutely amazing. She was extremely professional and delivered amazing results for our song. She does what she says she is going to do and is committed to great music and seeing success of what she takes on. Communication was excellent and we can say she is one of the best publicists that we have ever worked with. Thank you Alison and Urban Soul PR for the great work!”
— kyngs
“Passionate about the artists she works with. Alison is absolutely incredible to work with! She was extremely hands-on, thorough, and responsive to any questions or thoughts I had. Additionally, she exceeded all expectations and commitments with her exceptional work supporting independent artists whose songs may have yet to find the right outlets.”
— anna dellaria
“I feel beyond lucky to be able to work with Alison. She understands music and artists. Her honesty and opinions have been invaluable to me and have helped me grow, gently and with encouragement. I love her work ethic and her whole entire approach to the music industry. In a sometimes dark environment, she brings light and transparency into an artist’s world. I’ve learnt so much from her and had some wonderful online success thanks to her commitment to my music.”
— erin (fka esmé)
“Working with Alison has been an amazing and seamless experience. The first time we spoke, she was very warm, professional, and passionate about her work, so I immediately knew she was someone I wanted to work with. She truly cares for the people that she works with and will go the extra mile for them. She is also amazing at what she does, as she delivered everything that was promised, and more. I cannot stress how much I recommend working with her!”
— naeya
“Alison is professional and organized, yet genuine and caring. She does her homework on the artist, and goes out of her way to help the artist. I was so lost and intimidated on this journey of defining my brand, and sharing more of myself with my audience, and she guided me in a more focused and productive direction.”
— himang
“Alison has helped me with PR on two EP campaigns and she has also consulted on my branding. I recently worked with her on a ‘VIP day’ where she tailored a day especially for me to work on my specific goals/needs. As an independent artist, finding someone as transparent, positive and enthusiastic as Alison, has been an absolute dream! It can be pretty daunting releasing music and understanding PR in the music industry but she has consistently been so helpful and professional that I’ve found the process of releasing and planning much easier and I’ve been so happy with the results. Thank you, Alison!”
— niomí
“Love for music and driven by passion and storytelling. A massive input and output in marketing and artistic decision making!”